Vietnam Coffee Republic (VCR) is a distinguished Vietnamese coffee company recognized for its exceptional coffee beans and innovative brewing techniques. Founded by Phong Lam, VCR was established with a vision to elevate Vietnamese coffee to international standards.
Working closely with the founder, we involved ourselves in every step of the product creation process, from concept, identity, packaging, photo-shooting, UX/UI, coding… to our favorite part: enjoying every coffee cups.
BRANDING
Working closely with the founder, we involved ourselves in every step of the product creation process, from concept, identity, packaging, photo-shooting, UX/UI, coding…
PACKAGING
The concept of the packaging design was to outwardly “express” the “feeling” of each of the coffee blends, an aim that our client was more keen on. We employed the most basic and essential design tools at our disposal: typography, colors, patterns, iconography, copywriting, and bespoke printing… combined with the unique naming for each variant of the blend. We decidedly went against the norm in the Vietnamese coffee market to be subtle, simple, and ultimately helpful to the consumers.
3070 - Bold Rich 5050 - Well Rounded 7030 - Flowing Refined 100 - Mild Smooth
DIGITAL MENU
With a focus on enhancing the customer experience, we developed a full-screen digital menu that combines modern design with a classic neon aesthetic. The intuitive navigation and visually appealing interface guide customers effortlessly through our menu offerings, creating a memorable and enjoyable coffee shop experience.
ECOMMERCE PLATFORM
We crafted a visually stunning, user-friendly e-commerce experience for VCR, featuring a full-screen layout, unique scroll experiment, and striking parallax effects.
The overall UX/UI is designed to provide a seamless and enjoyable shopping journey for online coffee enthusiasts.
The joy of the project was not about finding a new or unique way to “scream” out about the “coffee”, but to stay true to the mission of the whole brand: connecting like-minded coffee lovers.
A republic where
Vietnam is the beginning.
Credits
Creative Director
Le Huy Anh
Designers
Lan Le
Huy Nguyen
Developers
Toan Bui
Huy Nguyen
Photograph by
Yes Studio
Kevin Ngo